Everyone doing B2C Who will win?

B2C e-commerce is an unstoppable trend, B2C Web site has shown a rapid growth trend Pozhu. The market is great, but competition is intense, and many of B2C Web site should have what kind of quality to win the market?

Everyone doing B2C Who will win?

"OCS is a traditional industry, sooner or later." Hai Group Chairman Lu Ruiqing recent years in the computer world will be e-commerce branch of the Internet, said the traditional combination of business and e-commerce has become a trend, traditional stores have to attack, set up Marketplace business and consumer direct channels of communication between, Dragon E-mall site has been launched, "Kubo IG personal portal" to provide search, marketing, sale, multi-service feedback.

In fact, before the Dragon, Daphne, groom Chinour, Digital and other large scale traditional enterprises have been involved in B2C.

B2C formidable

First in April 2008, formally launched Taobao Mall, Ali Group achieved total e-commerce business coverage, and then launched 3C Digital shopping site "share purchase net", but Daphne women footwear e-commerce website "Love Daphne, "as early as August 2007 had on the line. Today, many enterprises have increased web site, "online sales" or similar services, B2C mall just as the same as the original yellow pages into the universal.

In recent years several large B2C websites achieve sustainable development. Guo Zhaohui, vice president of the Amazon, according to excellent description, excellent sales of goods in the Amazon has more than one million kinds of varieties within 5 years increased by 40 times, including mobile phones, digital cameras, color TV, furniture, automotive supplies, etc., the current scale Lufthansa is equivalent to a dozen mall, more than 20 Wal-Mart supermarket. Rapid increase and product size corresponds to the rapid growth in turnover in 2008 reached 1.32 billion yuan with annual sales of Jingdong Mall, near 5-year average compound growth rate is as high as 340%. In addition, nine diamond mesh, Jingdong Mall, Chihiro network have successively won the favor of capital markets, Jingdong Mall is in the context of the financial crisis at the end of 2008 received 21 million U.S. dollars capital injection.

B2C online shopping market in 2008 can be described as the new favorite. Ereli research shows that online shopping in China started from the B2C, but in recent years are based on the development of C2C as the absolute mainstream. However, from 2007 to 2008 online shopping market trend changes, B2C is emerging as an important retail channel network, its low-cost, direct-to-consumer channel advantage is being more and more traditional enterprises cognition.

Guo Zhaohui said that "the future of the traditional enterprise, even if 'to the altar book market' are likely to be online." In addition, he is particularly bullish on the wireless e-commerce. The number of Internet users in China is around 300 million, nearly 600 million mobile phone users, whether in fixed or mobile phones, has more than 30% of users have online shopping experience. 3G into the market, the mobile terminal from the network speed, screen to enter the system in change, which brings convenience to users, but also brought about the diversification of means of payment.

Insiders pointed out that, B2C e-business reason for the rise, the most critical factor is the user's spending habits. After a long period of time, in people's minds in online shopping is only limited to clothes, shoes, like the "harmless" things, and online buying refrigerators, air conditioners, "incredible." As the impact of C2C mode, most users think that "online is parallel, fakes, no good thing," until the rise of a few large B2C websites, the consumer confidence in online shopping was able to establish.

China's huge market potential

Bring "the nation's largest IT online retailer of digital type," the name of the new egg net (Newegg.com) started the last two years cut a striking figure in the Chinese mainland market, the company Huxing Min, vice president of marketing, said the new egg decided to enter the Chinese market, the main reason is the "e-business environment is getting better." After 10 years of market cultivation, domestic e-commerce supporting the network infrastructure, payment, logistics and consumer habits are all part of the basic structures up, the overall environment is very good.

According to reports, early in 2001 set up a new egg to set up a China headquarters in Shanghai, and were set up in Xi'an and Chengdu R & D center and call center, but then the main work of these organizations support the United States. "At that time the main fancy technology and cost-effective customer service, all we have no choice in Beijing, Shanghai, Guangzhou, Hangzhou and other traditional Internet industry or focus city." Hu Xingmin explained.

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